Comments on: Whats your login? http://www.chris-hill.co.uk/2009/07/whats-your-login/ Hairy-faced, bespectacled. Professional geek, amateur photographer. Delusions of grandeur. Wed, 01 Jun 2011 08:19:31 +0000 hourly 1 http://wordpress.org/?v=3.3 By: DAVID KING http://www.chris-hill.co.uk/2009/07/whats-your-login/comment-page-1/#comment-55183 DAVID KING Thu, 30 Jul 2009 20:50:30 +0000 http://www.chris-hill.co.uk/archives/2009/07/29/whats-your-login/#comment-55183 Sometimes I opt for "GO", but if I'm doing a serious site I just stick with "Login" cause as you say it's the norm. I think that although the etymology of it is odd, its meaning has surely changed through common use... Sometimes I opt for “GO”, but if I’m doing a serious site I just stick with “Login” cause as you say it’s the norm. I think that although the etymology of it is odd, its meaning has surely changed through common use…

]]> By: CHRIS http://www.chris-hill.co.uk/2009/07/whats-your-login/comment-page-1/#comment-55154 CHRIS Wed, 29 Jul 2009 11:49:47 +0000 http://www.chris-hill.co.uk/archives/2009/07/29/whats-your-login/#comment-55154 Given the space I'd use something longer like you (Enter your email address and password to retrieve your account details) but there is need for a short-hand term. I'd agree user accounts are handy for merchants tracking things, but I think users now expect sites to be sophisticated enough to store their address for their next visit or show them a list of things they've ordered previously. In terms of boosting sales is a handy tool too, it reduces the effort needed to place subsequent orders, removing a hurdle. Given the space I’d use something longer like you (Enter your email address and password to retrieve your account details) but there is need for a short-hand term.

I’d agree user accounts are handy for merchants tracking things, but I think users now expect sites to be sophisticated enough to store their address for their next visit or show them a list of things they’ve ordered previously.

In terms of boosting sales is a handy tool too, it reduces the effort needed to place subsequent orders, removing a hurdle.

]]> By: ANDREW http://www.chris-hill.co.uk/2009/07/whats-your-login/comment-page-1/#comment-55151 ANDREW Wed, 29 Jul 2009 11:39:09 +0000 http://www.chris-hill.co.uk/archives/2009/07/29/whats-your-login/#comment-55151 Aye, it's always good to question the norm! My solutions require a few more words and therefore suck. "Shopped with us before? Enter your details to save time!" The thing is, the user doesn't care about logging in -- they just want to get through the process faster. The only folk that care about logging in is the actual seller, so they can track their customers purchases (yay for data!). So theres no concept of 'logging in' or 'signing in' or even a 'customer account', just a friendly time-saver! E-commerce isn't my strong point, so feel free to call me on that... ;) Aye, it’s always good to question the norm!

My solutions require a few more words and therefore suck.

“Shopped with us before? Enter your details to save time!”

The thing is, the user doesn’t care about logging in — they just want to get through the process faster. The only folk that care about logging in is the actual seller, so they can track their customers purchases (yay for data!). So theres no concept of ‘logging in’ or ‘signing in’ or even a ‘customer account’, just a friendly time-saver!

E-commerce isn’t my strong point, so feel free to call me on that… ;)

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