There are some odd conventions used on websites. Conventions that have become acceptable and familiar over time as they’re continually repeated simply because there’s no better way of doing something or saying something. I think everyone will be familiar with the problems around using the conventional ‘Click Here’ as link text, but it still continues to be used because the alternative requires a bit of thinking about to come up with something in-context and meaningful. ‘Click Here’ is a convention strengthened by lazy production values, some other things are more complex though.
The problem I came across this morning is a prime example.